It’s our third birthday and we’re so grateful to be here. To mark the occasion, we wanted to speak sincerely about where we’ve been and where we’re headed.
The past two years have been rough on the whole world. We’ve witnessed all the ups and downs, and we’re hopeful that this coming year will finally bring more ups than downs. The rollercoaster of reality has also put into stark relief just how many people are dealing with the most common issues that affect all of us: anxiety, lack of sleep, muscle tension.
CBD has come so far in the four short years since federal legalization, but there’s so much more we can do. In our first three years as a company, we may have made some mistakes but wouldn’t change our path for anything. Everything we’ve been through has shaped who we are today, leading to an amazing community of customers that are improving their quality of life with the help of our products.
Even so, many people dealing with sleep problems and persistent anxiety still don’t know that CBD may be able to help. Effective advertising in this industry is not as clear-cut as it is for just about any other type of product, due to strict laws and regulations. These are par for the course in a field that is still relatively new, but it means that we’re even more reliant on our customers to spread the word.
Quite frankly, we would not be where we are without our community of amazing customers. As a young start-up in an increasingly popular industry, our community has been absolutely instrumental in our growth and success. We know that in order to live up to our side, we need to continue making products that help people feel better. We take that challenge very seriously.
As we look ahead to the future, we couldn’t be more excited to continue growing alongside our incredible community. The Highline team is growing, too, with amazing new team members that will help us achieve our goals and continue delivering value to all of you, mentally and physically.
We humbly invite you to join us as we enter our fourth year. We’re in this together. We wouldn’t change that for the world.